ELA 5- Persuasive Advertising Techniques

ELA 5: Persuasive Advertising Techniques

In my Grade 5 ELA class, we are learning about the persuasive techniques that advertisers use to entice you to buy their products or use their services.  We spent a few classes watching TV commercials and viewing print ads and identifying the persuasive techniques that the advertisers used.   The students were then placed into small groups (2-3 people) and were asked to choose a product or service that they will try to sell.  They were asked to create any props, backdrops, posters, etc. that would help to advertise their product or service.  They also had to keep in mind that different target audiences will require different persuasive techniques. My goal for my 21st Century Competencies work is to learn how to use imovie and then teach the students so that they can create an actual TV commercial in order to advertise their product or service.