ELA 10: Connotative & Loaded Language

ELA 10: Connotative & Loaded Language

Explicitly teach connotative and denotative language. (See notes & scanned advertisements, which are completed as a class – teacher directed - and handout, which is done in a small group and then corrected as a class). Students will then partner up, select an innocent everyday item, get it approved, and design a “safe” or “family friendly” advertisement for placement in an innocuous magazine such as Family Circle, Canadian Home Workshop, or Knitting World. Students then start thinking outside the box for what loaded language they can incorporate into their advertisement to appeal to readers’ humour and sell to a very different audience.  These advertisements will be somewhat racier and more riské as they are designed to be placed in magazines such as Men’s Health, Cosmopolitan, and the like. I then encourage students to complete the ads using an appropriate computer program, but this isn’t a set requirement.  Some students are very artistic and prefer to free hand their work.